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Invention is the creation of something new.
Innovation is the creation of something new that makes money; it finds a pathway to the consumer.
One common error is to mistake Invention for Innovation!
Innovation & Creativity
That spirited ability essential to out-think the competition and to out-perform the marketplace. Product Innovation is our strength.
Examples include:
• Created and designed the “#1 Seller in America”1 national campaign on a $40 million per year product resulting in geographic expansion of the product from 20 retail selling locations to 440 retail selling locations in only 1 year!
1(Click here to see product example)
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Drive
Entrepreneurial "hands-on" initiative to drive the business forward with vision and a keen sense for detail.
Examples include:
• In only 9 months built up a new-business start up from “concept” to a corporate structure, personally developing sales methods, sales materials, press releases, plus honed the product from inception to launch such that it "generated thousands of dollars in advertising"2 revenue for the stakeholders.
2(Los Angeles County Press Release #407, November 2007)
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Experience
Honed at Fortune 500 marketing departments, yet balanced by years of small business experience. IdeationPro pulls talent from the ranks of Black & Decker®, The Carnation Company®, Fortune Brands®, Nesltlé USA®, and Aquas Minerales Peñafiel®.
Examples include:
• Founded and implemented a 4th quarter themed retail CRM3 promotion for the Carnation, Hills Bros., and Nestlé companies’ regional sales forces; produced $100 thousand donation for Olive Crest, a local charity.
3(CRM: Cause Related Marketing - a marketing strategy linking purchases of a product with fundraising for a worthwhile non-profit charity).
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Acumen & Expertise
Promoting Strategic Planning, New Product Development, Intellectual Property Development, Reviving Neglected Product Lines, and delivering business ideas that deliver profits . . . lots of ideas!
Our Portfolio Includes work on these brands:
• Moen® faucets, Price Pfister®, NDS®, J-Drain®, Stouffer’s® Frozen Foods, Hills Bros.® Coffee, MJB®, Sark's® Gourmet Coffee, Nestea®, Coffee-mate®, Contadina®, Friskies PetCare®, Chef-mate® canned entrees, and many more.
• Board of Director role involved with developing the new business launch of Newleaf™ LLC, a European business who opened their first North American franchise locally in March 2006.
Why Us?
IdeationPro's benefit is best summarized by our Newleaf client:
"Having the strong corporate backgrounds that we have, Newleaf was always conceived by us to be a BIG business bursting out of a small suit. It just made sense to surround ourselves with a team of specialist advisors instead of being 'chief cook and bottle washer' (ie: trying to do everything ourselves).This allows us to focus on what we are great at."
IdeationPro has a project record of building business to increase profits through: Marketing Management, New Business Development, Strategic Planning & Entrepreneurial Solutions. Simply put, we offer "creative business ideas that deliver profits!"™ Check out our Raving Fans and Portfolio pages for more details.
Press Releases
CALL IdeationPro TODAY!
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