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Acumen & Expertise
Honed at Fortune 500 marketing departments, yet balanced by years of small business experience. Backed by corporate experience in marketing management and business development with a project record of “building businesses” to increase profits! IdeationPro™ pulls talent from the ranks of Black & Decker®, The Carnation Company®, Fortune Brands®, Nesltlé USA®, and Aquas Minerales Peñafiel®.
Our Portfolio Includes work on these brands:
Moen® faucets, Price Pfister®, NDS®, J-Drain®, Stouffer’s® Frozen Foods, Hills Bros.® Coffee, MJB®, Sark's® Gourmet Coffee, Nestea®, Coffee-mate®, Contadina®, Friskies PetCare®, Chef-mate® canned entrees, and many more.
Plus, the IdeationPro team has created many branded and trademarked names, including: "Villeta®" faucets for Moen®, "Lid-Grip™" pull tab for Nestle USA®, and "EZ Roll™" grasspaver for NDS, Inc.
IdeationPro, offering creative ideas that deliver profits . . . lots of ideas, essential to out-think the competition and to out-perform the marketplace.
Recent Client List
Demonstrating a Depth & Breadth of experience across multiple industries.
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Core Marketing, Business Development, & Product Management Expertise
Brand Management
Top Brands at Top Companies - critical experience to help growing companies build precious "brand equity" in the marketplace, but avoid costly marketing blunders that waste important resources.
Corporate Communications - External
Management of Print Media & Advertising, Corporate Website Content, and Corporate Literature to build a company presence in the public domain.
Corporate Communications - Internal
From Executive Presentations to National Sales Meeting Presentations, experienced at Internal Corporate Communications in verbal, written, or digital formats with a particular strength in staff & sales training.
Graphic Arts & Packaging Management
Experienced Marketing Professional ready to direct the Ad Agency and Photography Studio for a project backed by a full scale budget and an expectation of achieving perfected results in accordance with the brand image.
Photography
Experienced Photographer and proletarian Art Director ready to personally deliver the results when budget and time constraints demand an in-house job.
Promotions & Displays
Regional & National Promotion Planning, including development of support Print Material, In-Store Displays, War Wagons, Promotional Packs, and so much more for either the Retail or Commercial trade channels.
Product Management
Management of brands and product lines, including product launch & improvement, annual Catalog Revisions, Pricing Changes, FAB's, Trademark and Patent content revisions.
Product Road Mapping
Direct the product portfolio for sustained revenues and increasing profitability across product life cycle evolution by developing forward looking data about product direction charted on a per-quarter basis. Aggregation of product improvements, new products and new projects tie into a strategic goal aimed to drive profitability and key performance indicators (KPIs) for the organization.
Sales & Product Knowledge (PK) Training
A concentrated and dedicated sales training program makes so much sense, no matter how large or small the company may be. In other words, the absence of sales training means that the business has abdicated responsibility for planning and is leaving success up to chance. In contrast, successful companies embrace sales training, understanding that this can mean the difference between success and failure in today's competitive business environment!
Technical Writing
Includes Spec Sheets, Specification Guides (CSI format), Manuals, Installation Instructions & Drawings, BMP's, and Bilingual (English/Spanish) Product Instructions.
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