Marketing Director  . . . 
for Creative Business Ideas that Deliver Profits^™ through a sagacity for:
    • Strategic Advising/Planning 
    • Corporate Risk Reduction
    • Innovative Problem Solving
    • New Business Development 
    • Profit & ROI Enhancement
   

Hire a Marketing Director today to build profits through Marketing Management & Business Development for your company!  Tap the "Marketing Talent" leveraged by Fortune 500 Companies!  Plus, get a practical perspective balanced by years of small business experience, woven around a creative talent for building profitable business.

RÉSUMÉ	PORTFOLIO	PRESS  RELEASES
• Brand Experience	• New Business for Moen	PUBLISHED  ARTICLES
• Marketing Promos	• Innovation for NDS	• 2007         • Blog
• Grahics & Packaging	• Risk Reduction- Nestlé	• 2004         • 2003

These economic times call for adaptive and creative business leaders to deliver a clear vision of what they believe they can achieve . . . however, many executives still ponder whether to hire talent or to hire knowledge? . . . take a cue from Albert Einstein:

" Imagination is more important than knowledge, because knowledge tells us what was, whereas imagination tells us what will be."
So:                                         
• Hire knowledge if the goal is to keep the business stuck where it was,                         -OR-
• Hire talent and imagination if the goal is to drive the business forward with vision and a keen sense for detail ... to start  planning for growth and the company's future ... to start innovating to contribute to PROFITS!





IdeationPro uses Marketing Building Blocks as an effective Risk Management technique to fortify the portion of a business that generates revenue and growth.  The measurable goal is to improve business profits.    How?  By  helping clients evaluate the connection between where the business is today and where it is going, then to plan for their desired future.   Only then can clients work ON their business, spending each successive day moving the business closer and closer to the plan of where it should be . . . instead of leaving their future up to chance.

    • Who needs Marketing & Risk Management? 
        . . . is like asking,  "Who needs profit?"

    • Who needs Business Development?
        . . . the 90% of businesses who fail!





But isn't "Marketing" an extra overhead? . . . the first department to be cut during difficult economic times?
     •   NO !   "Marketing" is not merely advertising or PR.


Instead, take a lesson from "America's Most Admired Companies".  If these Top 20 companies have only one thing to teach less admired companies, it's to "keep right on investing in innovation even when times are tough".    "A difficult economic environment argues for the need to innovate more, not pull back," says American Express CEO Ken Chenault.  (March 2008)

These Top 20 Companies "are no slouches at creating new markets and disrupting old ones either.  Many of the innovations that the Most Admired bring to the market are incremental - small steady improvements that take a product that is already good and make it better."        (FORTUNE Magazine, March 17, 2008, page 65)

This is the essence of Marketing Management, planning for growth and the company's future.  Using innovation to contribute to PROFITS,  not to overhead.
  

 
Consider this:  Many businesses respond to market conditions rather than  plan for them.  Typically the business owner is very good at their profession, trade or craft.  However, their focus is on the commodity . . . the commodity being produced is the business.  Day after day management fights the same battles doing it in the same way as before.  Working even harder IN the business is the general response to most market conditions.  Relying on luck, speed, or a possible technical break-through is the norm.  The problem is, growth and the company's future is left primarily to chance.

In contrast, successful businesses realize that someone else will always be luckier, faster, or have better reflexes.  Instead, and in response to market conditions, they plan for growth and the company's future.  The business is the business.  Battles are fought by working ON the business utilizing the tools of Marketing Management and Business Development.  Why are these important?  To deliver Innovation and Creativity . . . that spirited ability essential to out-think the competition and to out-perform the marketplace during these tough economic times!





PLUS,
Any employer in a CA Enterprise Zone (see map)
      is eligible for a $37,000 Tax Credit
      by simply hiring this Marketing Director!

   

Work ON the Business, not IN the Business

<sub>Successful companies work ON their business rather than IN their business.  These successful companies consider the connection between where the business is today and where it is going, then plan for their desired future.  They take steps each day to move the business closer and closer to the plan of where it should be.

Unfortunately, many companies lack such a vision and only long for change or business growth.  These unfortunate companies pursue growth by working even harder IN the business . . . working and waiting, waiting and working . . . never considering the connection between where the business is today and where it is going.</sub>

 

Creative Business Ideas that  Deliver  Profits

<sub>• Marketing Management is critical to help any growing company create precious "Brand Equity" in the marketplace, but avoid costly blunders that wastes important resources.

• Business Development involves that entrepreneurial hands-on initiative to drive the business forward with vision and a keen sense for detail.  Only then can every successive day be spent building the business according to plan, rather than simply working harder or longer without a clearly defined direction.

Basic Building Blocks to both are:  Strategic Planning, Brand Management, Product "Road Mapping", New Product Development and developing creative ideas that deliver profits . . . lots of ideas!</sub>  

Hire a Marketing Director TODAY!

_{Every business that lasts must grow.  Every business that survives must eventually seek help or training and development at some point.  Unfortunately, seeking help is usually precipitated by a crisis in the business; a crisis that often comes about because business growth or change, though longed for, was pursued to a breaking point by working even harder IN the business.  Instead, work ON the business.     Call  IdeationPro  TODAY!} 


       Phone:    661-IDEA-YES   (661/433-2937)
        Web:  www.IDEA-YES.com

      Email:      

        Mail:  IdeationPro^™ 
                   Attn: Jeff Tyler, Artificer
                 POB 55397
                 Valencia, CA  91385-0397


Map & Ad:  MARKETING DIRECTOR for HIRE




     Home • Why Us? • What We Do 
             Raving Fans • Portfolio